Whether you are just starting out and trying to make your first bit of money in a couple of hours or have spent several years offering your freelance services already, you always need to focus on how you can find freelance clients to ensure that you maintain your income.
However, finding new clients can be an incredibly arduous process. I have been working as a freelancer since 2020 and still find it very frustrating at times. But I have come across a couple of different methods that might appeal to you.
We’ll also cover why each of these methods might be suitable for you, as not every mechanism will work for every freelance business.
1. Drill Down An In-Demand Niche
The first step to making sure that you find freelance clients consistently is to make sure that you are specializing in a niche.
Yes, you might have a couple of different skills which you can offer as services, but being a jack of all trades is not going to convince clients that you are an expert.
Freelancers like Tasha Meys, who has narrowed her niche down not only to photography but, more specifically, to food photography, thrive on this focused expertise.
Identify Profitable Niches
The first thing you need to do is figure out which niches are profitable. Even if you are good at something, you won’t be able to find new clients if there is no demand.
You can use tools like Google Trends to see what people are searching for or look at industry reports to identify lucrative niches.
Evaluate Your Skills
Next, you need to evaluate your skills and assess your strengths.
Where do your passions align with profitable niches? Are there some areas that you can improve in or skills you can build that will help you find clients?
How long will it take you to learn more skills that will help you earn more or provide high-quality freelance work? Will this be worthwhile?
All of these are great things to consider.
2. Create SEO-Optimized Content for Your Freelance Business
SEO is a great way to attract potential clients.
Each platform has slightly different SEO requirements, so make sure that you optimize your content for your individual platform.
One popular option to make sure that you are targeting general searches is to create a website where you can create SEO-friendly content like blog posts or portfolio content.
We’ll cover more about websites specifically down below, but one of my favorite tools to make sure my own website is optimized is Rank Math.
The basic version of Rank Math is more than enough for most people and is entirely free. It is one of the best SEO tools, in my opinion.
Also, make sure that you do your keyword research. You can use tools like Ahrefs and SEMrush to find words that people are searching for in your niche.
I personally use a mixture of Ahrefs and Rank Math all the time, and find it a great free option. In my opinion, Rank Math is better than most paid tools, and the free version of Ahrefs is more than enough for most people.
For example, in the below image I have searched for the keyword ‘photographer’ on Ahrefs, and all these different ideas appeared.
Once you have identified these keywords, you can use them to optimize your on-page SEO. For blogs, this can be title tags, meta descriptions, and headers. For other platforms, this might include descriptions, hashtags, etc.
Creating SEO-optimized content not only improves your search engine rankings but also ensures that your ideal client can find you easily when searching for specific services online.
By understanding and implementing SEO best practices, you increase your chances of reaching those who are actively looking for what you offer.
3. Engage on Social Media to Find New Clients
A solid social media presence can help you connect with potential clients. You can use these platforms to network and post content that will increase your online visibility.
Social media has an advantage over a general website because it lets you build a relationship with prospective clients.
You can also link to your portfolio or professional website.
There are a couple of different platforms that you can consider. Great options include LinkedIn, Twitter, Facebook (Meta), Instagram, YouTube, and TikTok.
Update Your LinkedIn Profile
LinkedIn is a professional networking site. A lot of people use it to connect with other professionals. It is a go-to for companies looking to hire.
To stand out, make sure that your profile is up-to-date so that you can get work that is relevant to you.
You should also include as much information as possible and make your profile as complete as possible.
Ensure that you cover all possible sections, including highlighting your skills and your experience and including a link to your portfolio.
Also, make sure to connect with other professionals in your industry and join relevant groups. This will allow you to expand your network and keep up to date on the latest trends and news in your niche.
Doing so will ensure you stay educated and do not fall behind in your industry, which is a risk that many freelancers face as they work in isolation.
Join Facebook Groups
Facebook groups are a great way to find freelancers. Just like on LinkedIn, you can find a variety of valuable resources that can keep you up to date in the industry.
Similarly, if you become an active member in groups related to your mutual sector, you can share your experiences and business insights, which will ultimately make you more visible to potential clients.
Search Facebook groups in particular niches to find others knowledgeable in the field.
4. Use Freelance Job Boards
Job boards can be a goldmine if you are trying to find new freelance clients. Some popular ones are platforms like Upwork and Fiverr. All of these allow you to create a profile where you can showcase some of your best work.
You can also bid on projects that match your skills. Many people looking for freelancers utilize these platforms due to the added security they offer in terms of finances.
Job boards and platforms definitely have pros and cons, so it is crucial to choose the essential job board for you.
Also, note that you do not have to restrict yourself to a single job board; instead, you can have profiles on all of them to maximize your visibility to potential clients.
5. Get Referrals
Word of mouth is a powerful tool in the freelance world. Your existing clients can become your biggest advocates if they are happy with your work. Don’t be afraid to ask satisfied clients to refer you to others.
Don’t hesitate to get the word out about your freelance services actively. Use your social media platforms, personal network, and professional connections to share your work and successes.
Encouraging your clients to share their experiences with their network can also help get the word out and attract new clients to your freelance business.
Ask Clients to Give Reviews
Online reviews are incredibly influential. Encourage your clients to leave positive reviews on your LinkedIn profile, your website, or freelance platforms where you have a presence. Good reviews build credibility and can attract new clients.
Often, business owners network with each other and can recommend your services to other business owners looking for similar freelance support.
Building solid relationships with your current clients can lead to a steady stream of referrals from satisfied business owners.
Asking for reviews and referrals is a straightforward and effective way to get clients. Positive testimonials not only enhance your credibility but also increase your chances of being recommended to other potential clients.
6. Network
Networking is essential for freelancers. Building connections within your industry can lead to new opportunities and clients.
Where to Find Networking Events as a Freelancer
Look for industry-specific networking events, both online and in-person. Websites like Meetup or Eventbrite can help you find events in your area or within your niche.
If you are a graphic designer, consider attending design conferences, workshops, and meetups to connect with other professionals and potential clients.
Co-Working Spaces
Co-working spaces are great places to meet other freelancers and potential clients. Often, they host networking events and provide opportunities to collaborate.
Go to Networking Events
Attend conferences, workshops, and seminars related to your field. These events are excellent for making new contacts and learning about the latest trends in your industry.
Meeting fellow freelancers at these events can lead to collaborations, referrals, and new client opportunities.
7. Tap Your Existing Network
Your personal and professional network is a valuable resource. People you already know might need your services or know someone who does.
Tap Your Existing Network
Reach out to friends, family, and former colleagues to let them know about your freelance services. They can provide referrals and support.
8. Professional Development
Continuing to learn and grow in your field not only improves your skills but also shows potential clients that you are committed to staying current.
Keep Learning and Improving
Take courses, attend workshops, and read industry publications to keep your skills sharp and relevant.
9. Volunteer Opportunities
Volunteering can be a way to gain experience, build your portfolio, and make connections that can lead to paid work.
Offering your skills pro bono for non-profits or community projects can provide you with an opportunity to work on real-world projects and showcase your abilities.
Volunteering gives you the opportunity to work with different clients and industries, which can be valuable when you’re starting out. It also helps you give back to the community while building your network and gaining potential referrals.
Additionally, the connections you make while volunteering can lead to future paid opportunities.
When organizations see the quality of your work and your commitment, they may hire you for future projects or refer you to other potential clients.
10. Cold Emails
Cold emailing potential clients can be influential if done correctly. Research your prospects, personalize your emails, and clearly communicate the value you can provide.
Cold Email Pitching
Craft compelling pitches that address the specific needs of the recipient. Follow up appropriately to increase your chances of getting a response.
Craft compelling pitches that address the specific needs of the recipient. Highlight how they can benefit from your services. Follow up appropriately to increase your chances of getting a response.
11. An Online Presence
Having a professional online presence is crucial. It allows potential clients to find you and learn about your services.
Create a Website
A well-designed website acts as your online portfolio and business card. Ensure it is easy to navigate and showcases your best work.
Add a Portfolio to Your Website
Include examples of your work, client testimonials, and a clear overview of your services on your website.
Polish Your Portfolio
Regularly update your portfolio to reflect your latest and best work. A polished, professional portfolio can make a significant difference in attracting clients.
12. Partner with Other Freelancers or Entrepreneurs
Collaborating with others can expand your reach and open up new opportunities. Find freelancers or entrepreneurs whose services complement yours and consider partnering on projects.
Working with another freelancer can be mutually beneficial. For example, if you are a graphic designer, you might partner with a copywriter to offer a complete branding package.
By teaming up with another freelancer, you can offer more comprehensive services to your clients, which can lead to more business for both of you.
Additionally, partnering with another freelancer can lead to referrals. If they come across a project that suits your skills better than theirs, they can refer the client to you, and vice versa.
This collaborative approach not only helps you expand your network but also enhances your service offerings.
13. Set Yourself Up as an Expert
Positioning yourself as an expert in your field can attract clients who are looking for the best.
Position Yourself as an Expert
Share your knowledge through blogs, webinars, or speaking engagements. Being seen as an authority can draw clients to you.
Create Content
Create valuable content that demonstrates your expertise. This can include blog posts, videos, or social media content that provides helpful insights to your audience.
14. Email Marketing
Email marketing is a powerful way to stay in touch with potential and existing clients.
Tap into Email Marketing
Build an email list and send regular newsletters with valuable content. This keeps you at the top of potential clients’ minds and can lead to repeat business.
15. Dedicate Time to Outreach
Consistently reaching out to potential clients is critical to maintaining a steady stream of work.
Be Consistent with Marketing
Set aside time each week for marketing activities, such as updating your website, posting on social media, and reaching out to potential clients.
Refine & Optimize
Regularly review your marketing efforts and adjust your strategies as needed to improve your results.
Wrap-Up: The Best Ways to Find Freelance Clients
Finding freelance clients and building a successful freelance career requires a multi-faceted approach.
By combining niche specialization, SEO, social media engagement, networking, and continuous learning, you build a robust client base and maintain a steady stream of work.
Remember, persistence and consistency are key.
As you implement these strategies, track your progress and be willing to adapt as necessary. Every freelancer’s journey is unique, and finding what works best for you may take some time and experimentation.
To find freelance work effectively, it’s’ crucial to leverage various platforms and techniques.
By using freelance job boards, engaging on social media, and attending networking events, you can increase your visibility and connect with potential clients.
Consistently applying these methods will help you secure projects and grow your freelance business.
FAQs About Finding Freelance Clients
Is it hard to get clients as a freelancer?
Getting clients as a freelancer can be challenging, especially when you’re starting out. However, by using a combination of the strategies outlined above, you can increase your chances of finding clients.
How do I land my first client?
Landing your first freelance clients involves leveraging your existing network, reaching out to potential clients, and showcasing your skills through a portfolio or online presence.
What makes beginner freelancers fail?
Beginner freelancers often fail due to a lack of focus, inconsistent marketing, or not specializing in a niche. It’s essential to have a clear strategy, continuously market yourself, and offer specialized services that stand out in the marketplace.
How long does it take to get the first client?
The time it takes to get the first client varies. Some freelancers find clients within a few weeks, while others may take several months. Persistence, effective marketing, and networking are vital to shortening this timeline.
Which freelancing skill is best for beginners?
The best freelancing skill for beginners is one that combines their existing expertise with high market demand. Popular beginner-friendly skills include writing, graphic design, web development, social media management, and virtual assistance.
How can I stand out from other freelancers and attract clients?
To stand out from other freelancers, focus on a specific niche, consistently produce high-quality work, engage with potential clients through social media and networking, and maintain a professional online presence.
What should I include in my freelance portfolio to attract clients?
Your freelance portfolio should include your best work, client testimonials, case studies, and a clear overview of your services. Make sure it’s easy to navigate and visually appealing.
How important is networking in finding freelance clients?
Networking is vital in finding freelance clients. It helps you build relationships, gain referrals, and increase your visibility in your industry. Attend events, join online groups, and connect with other professionals to expand your network.
